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随着我国高校招生规模的不断扩大,提高高职院校市场营销专业学生的培养质量显得尤为重要。这就要求高职教育的教学内容和教学方式进行相应的调整。商务谈判课程教学在坚持以往对学生进行较为系统的基本知识、基础理论传授的基础上,加强教学模式和教学方法的创新与改进,将全面的素质教育渗透到专业教育之中,最终使知识教育、能力训练和素质培养有效结合起来。
With the continuous expansion of enrollment in universities in China, it is particularly important to improve the quality of marketing students in higher vocational colleges. This requires that the content and teaching methods of higher vocational education be adjusted accordingly. The business negotiation course teaching adheres to the basic knowledge and basic theory teaching of students in the past, strengthens the innovation and improvement of teaching modes and teaching methods, penetrates comprehensive quality education into professional education, and finally makes knowledge education possible. Ability training and quality training are effectively combined.