基本于企业营销理念建立的危机公关处理理论,认为在市场经济环境下,企业发展不可避免地遇到各种突发事件,用营销的方法审视企业运行状态中存在的各种公共关系,从而制定有效合理的危机公关应对策略,可以有效促进企业应对危机风险。本文从企业营销危机公关的理论研究出发,进一步探讨企业营销观念指导下的危机公关处理方法。 Based on the theory of public relations crisis management crisis, this paper argues that in the market economy environment, the development of enterprises inevitably encounters various emergencies and uses marketing methods to examine the various public relations existing in the operational status of enterprises so as to formulate Effective and reasonable crisis response strategy, can effectively promote enterprises to deal with the crisis risk. This article starts from the theoretical research of corporate marketing crisis public relations and further explores the crisis public relations handling method under the guidance of corporate marketing concept.