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随着社会主义市场经济的发展完善,企业利润逐步趋于社会平均利润,投资机会在激烈的市场竞争中提高了进入门槛,一夜暴富似乎已成为历史。然而就是的这样的市场环境下,一个刚挤进装饰材料市场两年的企业——欧典企业集团欧德装饰材料有限公司,已经在全国166个城市设立了代理商和服务中心,在全国拥有812家专卖店;它是在中国进口地板业中第一个通过中国环境标志认证的产品;在支持参与环境保护、倡导绿色消费方面,在繁华的北京西单文化广场推出中国第一个新世纪生态环保屋;在拓宽服务领域,为消费者提供新形式高品质的家装一条龙服务方面,发起成立了北京第一个CEO家装联盟;在规模管理、售前售后服务上,率先通过了ISO9002质量认证……两年,对于大多数企业来讲,还处于创业的探索期,而欧典企业集团已经完成了对一个知名品牌的塑造,这个品牌不是属于技术领先的高科技行业,恰恰属于竞争激烈的装饰材料行业,应该说这是业界的一个奇迹。带着些许好奇,记者于日前走访了欧典集团总裁闫培金先生,去探寻欧典——一个成功品牌的运作模式。
With the development of the socialist market economy, corporate profits have gradually tended to average social profits, investment opportunities have increased barriers to entry in the fierce market competition, and overnight wealth appears to have become history. However, under such a market environment, a company that has just squeezed into the decoration materials market for two years, the European Code Group Oude Decoration Materials Co., Ltd., has established agents and service centers in 166 cities across the country, and it owns the entire country. 812 stores; it is the first product in the Chinese imported flooring industry that has passed the China Environmental Labeling certification; in supporting the participation in environmental protection and advocating green consumption, it launched the first new century ecology in the bustling Beijing Xidan Culture Square. Environmental Protection House; In the broadening of service areas, to provide consumers with new forms of high-quality home improvement one-stop service, initiated the establishment of Beijing’s first CEO home improvement alliance; in the scale of management, pre-sale service, the first to pass the ISO9002 quality certification ...... For two years, for most companies, it is still in the exploratory period of entrepreneurship, and the European Code Corporation Group has completed the molding of a well-known brand, which is not a technology-leading high-tech industry, it is precisely a highly competitive In the decorative materials industry, it should be said that this is a miracle in the industry. With some curiosity, the reporter recently visited Mr. Yan Peijin, president of the European Code Group, to explore the European Code, a successful brand operation mode.