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本文以病毒性营销的含义及基本要素为基础,介绍了在非网络环境下的市场营销应如何借鉴病毒性营销的精髓,在营销组合策略制定中贯穿病毒性营销的基本要素的思路与方法。
This paper, based on the meaning and basic elements of viral marketing, introduces the ideas and methods of how to use the essence of viral marketing in non-network environment and the basic elements of viral marketing in the formulation of marketing portfolio strategy.