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文化产业具有优化经济结构、促进经济转型升级、扩大内需、增加就业、推动中华文化走向世界,满足人民群众文化消费需求等功能。推动文化产业跨越式发展是义乌建设国际商贸名城和提升文化软实力的有效途径。义乌文化产业发展已经形成了一定的优势和特色,但也存在着一些突出的问题。创新义乌文化产业业态和发展要素、打造高素质文化产业人才队伍,是义乌文化产业发展面临的突出任务。
The cultural industry has such functions as optimizing the economic structure, promoting economic restructuring and upgrading, expanding domestic demand, increasing employment, promoting Chinese culture to the world, and meeting the cultural consumption needs of the people. To promote the leapfrog development of cultural industries is an effective way for Yiwu to build an international trade and business city and enhance its cultural soft power. Yiwu cultural industry has formed a certain advantages and characteristics, but there are also some outstanding problems. Innovation Yiwu cultural industry formats and development elements, to create high-quality cultural industry talent team, Yiwu cultural industry is facing the outstanding tasks.