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本文通过对比传统语境与大数据下民意研究的异同,尝试对大数据民意挖掘的主要路径和趋势进行梳理,认为,一方面,合理使用大数据可以提高政府的民意收集效率、提高政府效率和社会的开放度;另一方面,过度使用大数据榨取商业价值,可能会限制个体的选择自由并侵犯个人隐私。总之,大数据是工具,如何使用才是关键。
By comparing the similarities and differences between the traditional context and the popular opinion research under the big data, this paper attempts to sort out the main path and trend of the public opinion mining of big data. On the one hand, the rational use of big data can improve the public opinion collecting efficiency and the government efficiency, Social openness; on the other hand, excessive use of big data to extract commercial value may limit the individual’s freedom of choice and violate individual privacy. In short, big data is a tool, how to use it is the key.