随着科技和社会的发展,节日营销越来越被受众所欢迎和接受,节日营销的形式也日益多样化。商家为了吸引受众的注意力,开始推出一系列具有特色化的营销节日,品牌自创营销节日就是其中之一。本文通过对脉动“义气节”进行分析,梳理出品牌自创节日营销的特点和亮点,为以后的节日营销提供借鉴。 With the development of science and technology and society, festival marketing is more and more popular and accepted by the audience. The festival marketing is also increasingly diversified. Businesses in order to attract the attention of the audience, began to launch a series of distinctive marketing festivals, brand marketing festival is one of them. This article analyzes the characteristics of pulsation “Yi Qi Festival ” and sorts out the characteristics and highlight of the brand homemade festival marketing, which provides reference for the future holiday marketing.