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调查数据显示,2012年全球移动支付交易规模预计将达到1715亿美元,较2011年的1059亿美元增长61.9%。同时,2012年全球移动支付用户数量将达到2.1亿人,同比增长31.3%。近日,全球最大的咖啡连锁企业星巴克向移动支付公司Square注资2500万美元开展广泛合作。根据双方达成的协议,从今年秋季起,顾客可通过后者的移动支付应用程序,在美国的约7000家星巴克分店付账消费。星巴克原本有自己的支付服务,这次之所以选择投资Square是有其他考虑:Square的签到付款让用户在店外就完成购物与支付顾客下载应用程序到手机等
Survey data show that in 2012 the global mobile payment transaction scale is expected to reach 171.5 billion U.S. dollars, up 61.9% from 105.9 billion U.S. dollars in 2011. Meanwhile, the number of global mobile payment users in 2012 will reach 210 million, an increase of 31.3%. Recently, the world’s largest coffee chain Starbucks Square mobile payment company to inject 25 million US dollars to carry out extensive cooperation. Under the agreement between the two parties, customers will be able to bill consumers at about 7,000 Starbucks stores in the United States starting this fall with the latter’s mobile payment application. Starbucks had its own payment service, this time choose to invest Square there are other considerations: Square’s check-in payment allows users to complete the shopping and payment outside the customer to download applications to mobile phones, etc.