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生意是一个通过产生创意整合资源无中生有的创造财富的过程。就像果农和养蜂人之间的联盟合作能同时增加水果和蜂蜜的产量一样,一种优势互补的资源整合和战略联盟常常能产生意想不到的多赢局面。最近动感地带与NBA的合作,就是这样一种资源整合和战略联盟的双赢安排。体育营销之兴起
Business is a process of creating wealth that is innocuous by generating ideas and integrating resources. Just as coalition cooperation between growers and beekeepers increases both fruit and honey output at the same time, a well-resourced and strategic alliance can often produce unexpected win-win situations. The recent dynamic zone and the NBA’s cooperation, is such a resource integration and strategic alliance win-win arrangement. The rise of sports marketing