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20世纪70年代,日本索尼彩电在美国人眼里是不受欢迎的杂牌货。索尼公司国外部部长卯木肇终日冥思苦想,绞尽脑汁想将彩电打入美国市场。一日,卯木肇偶然路过一个牧场,当时夕阳西下,飞鸟归林,一个稚气的牧童牵着一头雄壮的公牛走进牛栏,一大群牛就紧跟其后,温顺地鱼贯而入。眼前这种景象,使卯木肇茅塞顿开。他暗自思忖:何不在美国找一家“带头牛”商店率先销售索尼彩电呢?次日,卯木肇选择了当地一家最大的电器推销公司——马希利尔公司作为主攻对象。然而,连续三次
70s of the 20th century, Japan’s Sony color TV in the eyes of Americans is an unwanted brand-name goods. Sony Corporation foreign minister Mao Zhaoming all day thinking hard, trying to color TV into the United States market. One day, Mao Zhaosu occasionally passing a ranch, when the setting sun, the birds go back to the forest, a childish shepherd led a magnificent bull into the bullpen, a large herd of cattle followed, gently and forever. In front of this scene, so Ujina Zhao Maitou. He secretly wondered: why not find a “lead cow ” store sales of Sony’s first TV it? The next day, Ukiho Cho chose the local one of the largest electrical marketing company - Ma Xi Lier company as the main target. However, three times in a row