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随着互联网在我国的迅速发展和普及,网上购物成为一种常态,分析他们的心理与行为特征,是企业进行网络营销的首要任务。本文对我国网络消费者的心理与行为特征进行了具体的分析,并提出了相应的应对营销策略。
With the rapid development and popularization of the Internet in our country, online shopping has become a normal state. Analyzing their psychological and behavioral characteristics is the primary task for enterprises to carry out network marketing. This paper analyzes the psychological and behavioral characteristics of online consumers in our country and puts forward corresponding marketing strategies.