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伴随着改革开放的深入和市场经济体制的建立与完善,传统的营销经营思路正面临着极大的挑战。企业要想在这个竞争日趋激烈、消费者越来越成熟、越来越理智的市场中,赢得更多的消费者、赢得竞争优势,不仅要在变化的环境中变革营销模式和运用具有创造性的营销手段,还要提高营销管理的执行力。要提高整个企业营销系统效率和协同能力,使企业营销系统具有较强的竞争对抗性,既需要新的思维和新的模式,更需要高的执行力。为此,本文通过对影响营销执行力的核心因素的分析,提出以营销管理创新来解决执行力问题。
With the deepening of reform and opening up and the establishment and improvement of the market economic system, the traditional marketing and operation ideas are facing great challenges. In order to win more consumers and gain a competitive edge in an increasingly competitive and increasingly sophisticated consumer market, the enterprise wants to change not only the marketing mode and the creative use of the environment in a changing environment Marketing tools, but also improve the implementation of marketing management. To improve the efficiency and synergy of the marketing system of the entire enterprise, the marketing system of the enterprise should have strong competition confrontation. It not only needs new thinking and new mode, but also requires high execution power. To this end, this article through the analysis of the core factors affecting the marketing execution, put forward the marketing management innovation to solve the problem of execution.