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世界著名的商业零售企业如美国的沃尔玛、法国的家乐福、德国的麦德龙、日本的大荣、荷兰的阿霍德、瑞士的雀巢、瑞典的宜家、英国的翠丰、台湾的远东等,它们能不断发展壮大,如日中天,这与它们在发展过程中勇于开拓、大胆创新的精神有关。笔者认为,以下10个方面的成功经验值得我国商业零售企业借鉴。实行连锁经营连锁经营是把现代化工业大生产的管理手段运用于商业,努力实现商业活动的标准化(商品、服务、店名、店貌等)、专业化(采购、配送、销售、管理等职能分离)、统一化(商
The world famous commercial retailers such as Wal-Mart in the United States, Carrefour in France, Metro in Germany, Daiei in Japan, Ahold in the Netherlands, Nestle in Switzerland, IKEA in Sweden, Kingfisher in the United Kingdom, Far East in Taiwan, etc. Continue to grow and develop, such as getting along with the day, which is related to their spirit of courage to open up and bold innovation in the development process. The author believes that the following 10 aspects of the successful experience worthy of reference for China’s commercial retail enterprises. The implementation of chain management chain operation is to modernize the management of large-scale production of commercial means used in business, and strive to achieve the standardization of commercial activities (goods, services, store name, store appearance, etc.), specialization (procurement, distribution, sales, management, functional separation) , Unified (business