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奇瑞2.0过去15年来中国最成功的本土制造品牌对自己的再定义12年前的初冬,一汽大众公司汽车总装车间主任兼物流科科长尹同耀作出了职业生涯中最重要的决定,离开这家知名的跨国公司,来到中国汽车版图上的盲点——安徽芜湖。在那里,这个农业大省五家国有企业共同出资的奇瑞汽车公司,正待破土动工。尽管安徽省芜湖市委书记詹夏来自主创新的梦想感染了尹同耀,但这个年轻的工程师并不确信自己的选择。“当时我自己都不知道这个企业能走多远。”尹说。他显然预见不到,这一决定对中国本土品牌发展日后的影响。
Chery 2.0 China’s Most Successful Homemade Brand Redefines Itself Over the Past 15 Years Twelve years ago, in early winter, FAW-Volkswagen Automotive Assembly Station Director and Logistics Section Chief Yin Tongyao made the most important career decision and left the well- Of multinationals, came to the blind spot on the Chinese car map - Anhui Wuhu. There, Chery Automobile Co., a joint venture of five state-owned enterprises in this agricultural province, is waiting to break ground. Although Zhan Xia, party secretary of Wuhu City, Anhui province, infected Yin Tongyao with his dream of major innovation, the young engineer was not convinced of his choice. “At that time, I myself did not know how far this business can go. ” Yin said. He apparently could not foresee the future impact of this decision on the development of China’s domestic brands.