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顾客满意是企业长期生存和 发展的前提 卖方市场向买方市场的转变要求企 业的经营管理从以生产为中心转变为以 顾客为中心。即企业之间的竞争就是对 顾客的竞争,顾客越多,则企业所占市场 份额越大,说明企业竞争力越强。而赢得 顾客的前提是让顾客满意。只有企业所 提供的产品和服务持续让顾客满意,企 业才能长期生存和发展。 1.能赢得顾客的忠诚 显然,当顾客对企业所提供的产品 和服务感到满意时,他会增加购买的频
Customer satisfaction is the precondition for the long-term survival and development of the enterprise The change from the seller’s market to the buyer’s market requires that the operation and management of the enterprise be transformed from being production-centered to being customer-centered. That is, the competition among enterprises is the competition for customers. The more customers, the greater the market share of the enterprises, indicating that the enterprises are more competitive. The precondition for winning customers is to satisfy customers. Only if the products and services provided by the company continue to satisfy the customers, can the company survive and develop for a long time. 1. Can win customer loyalty Obviously, when customers are satisfied with the products and services provided by the company, he will increase the frequency of purchases.