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目前,信息技术的发达为受众提供了更广阔的专业新闻阅读空间与阅读总量,但随之而来的是新闻的点击率远远不如新闻的数量,更存在着部分专业新闻报道无人问津的现象,究其原因与新闻报道的内容过于专业性,从而降低了受众的吸引力有一定的关系。因此,新闻媒体的发展前景中将专业新闻的通俗化是必不可少的一项自我提升策略,是突破部分专业新闻报道访问量低迷的困境的有效方法。本文基于此,对专业新闻报道的通俗化写作的问题进行了研究,并提出了相应措施,希望为广大同仁参考。
At present, the development of information technology provides the audience with a wider scope of professional news reading and reading, but the ensuing news hit rate is far less than the number of news, but there are still some professional news reports nobody cares The reason for this is that the reason for the news report is too professional. This will reduce the attractiveness of the audience. Therefore, the popularization of professional news in the development prospect of the news media is an indispensable self-promotion strategy and an effective way to break through the dilemma of some professional news reports. Based on this, this article has carried on the research to the popularization writing problem of the professional news report, and put forward the corresponding measure, hoping for the general colleague’s reference.