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本文分析了我国体育赞助的发展和现状,找出我国体育赞助市场发展不稳定,赞助规模偏低的原因。同时指出2008年北京奥运会给我国体育赞助事业带来了发展的机遇,唯有练好内功,体育赞助市场才能得到长足的发展。
This article analyzes the development and current situation of sports sponsorship in our country and finds out the reasons for the unstable development of sports sponsorship market in our country and the low level of sponsorship. At the same time, it points out that the 2008 Beijing Olympic Games brought opportunities for the development of sports sponsorship in China. Only by practicing internal strength can the sports sponsorship market get a long-term development.