品牌是决定商战胜负的关键,品牌是企业的无形资产。实施名牌战略,拥有名牌产品,是企业参与市场竞争的需要,也是我国国民经济实现可持续发展的需要。随着市场竞争日益激烈,企业之间的品牌竞争也日趋突出。怎样围绕企业名牌战略和目标公众,研究、开发、设计、培植企业名牌形象,已成为当今世界普遍重视的问题。 Brand is the key to determine the outcome of the business war, the brand is the intangible assets of enterprises. The implementation of brand strategy, with brand-name products, enterprises need to participate in market competition, but also our country's national economy to achieve sustainable development needs. With the increasingly fierce market competition, brand competition between enterprises has become increasingly prominent. How to focus on corporate brand strategy and target public, researching, developing, designing and fostering corporate brand names has become a common issue in the world today.