近年来,一批批具有地方特色的电视品牌栏目开始引起业界内外的注意。这些栏目特点鲜明,收视率高,持续周期长,社会效益和经济效益显著,成为当地观众心中的品牌栏目。在2004年国家广电总局首度立项、委托中国广播电视学会组织评选的中国广播电视新闻奖“十佳栏目奖”中,具有地域? In recent years, a batch of television brands with local characteristics began to attract the attention of both inside and outside the industry. These sections have distinctive features, high ratings, long duration, significant social and economic benefits, and become the brand column of local audiences. In 2004, the State Administration of Radio Film and Television set up the first “Top Ten Column Prizes” of the China Radio and Television News Prize, which was commissioned by the Chinese Academy of Broadcasting and Television to organize for the first time.