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桂林三金集团是目前广西最大的医药企业,1985年以来,三金主要经济指标保持40％的年增长速度,取得了持续18年的快速健康发展。2002年,企业完成产值近7亿元,主要指标连续8年位列广西医药行业第一,并稳居中国中药行业50强前10位。这样的业绩与其广告策略密不可分。一、蓄势央视新闻时段 2001年以前,三金在央视的投放主要集中在一套晚间体
Guilin Sanjin Group is currently the largest pharmaceutical enterprise in Guangxi. Since 1985, Sanjin’s main economic indicators have maintained an annual growth rate of 40% and achieved rapid and healthy development lasting 18 years. In 2002, the company completed output value of nearly 700 million yuan, the main indicators ranked first in Guangxi pharmaceutical industry for eight consecutive years, and ranked the top 10 of the top 50 Chinese medicine industry. Such performance and its advertising strategy are inseparable. First, ready for CCTV news period Before 2001, three gold in CCTV’s delivery mainly concentrated in a night body