论文部分内容阅读
要想突破弱增长,药店行业需要分四阶段演进,即把自己当顾客,把顾客当自己,把顾客当顾客,把自己当自己。2015年以来,药店行业发展可谓是风云变幻、热闹非凡:网上药店持续发力;IPO市场捷报频传;资本并购全面较力;大互联平台布局不断加深;联盟升级活动风起云涌;移动终端、移动医疗更是图谋快速迭代。再加上竞争策略上的诸多热潮,如中医中药热、大健康热、单品引爆热、培训营销热、PK对赌热等等,承载社会各界热辣关切的药
To break the weak growth, the pharmacy industry needs to evolve in four stages, that is, to treat itself as a customer, treat customers as themselves, treat customers as customers, and regard themselves as their own. Since 2015, the development of the pharmacy industry has been characterized by the changeable situation: the online drugstore continues to exert force; the IPO market has become more and more popular; the capital mergers and acquisitions have become more comprehensive; the interconnection platform has been deepened; the affiliation has been surging; mobile terminals, mobile healthcare It is a quick iteration of plotting. Coupled with the many competitive strategies on the upsurge, such as traditional Chinese medicine hot, big health hot, single product detonated heat, marketing hot training, PK on the gambling fever, etc., carrying all sectors of the community hot concern medicine