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旅游宣传媒体网络化建设是一项牵涉到诸多部门的系统性工程,需要新闻媒体、政府、旅游景区的合力支持,最关键的是要形成一套旅游宣传媒体网络化建设的理论体系,并用到旅游宣传和营销实践中去不断完善和提升,推动旅游宣传媒体理论与实际运行的良性互动,从而推动旅游传播媒体的可持续发展。
The network construction of tourism promotion media is a systematic project involving many departments. It needs the joint support of the news media, government and tourist attractions. The key point is to form a theoretical system of network construction of tourism promotion media and use it Tourism promotion and marketing practice to continuously improve and enhance the promotion of tourism promotion media theory and the actual operation of the benign interaction, so as to promote the sustainable development of tourism media.