电视品牌栏目时代已到来。从文化的角度看,电视栏目的品牌是电视文化的象征和代表;从市场的角度看,它是电视产业的拳头产品;从观众角度说,它是值得信赖、能给自己带来较大收益的消费对象。《感动中国》以独特的“感动”方式和深刻的人文精神在全国掀起了一场“感动”热潮。节目呈现的独特理念和运作模式值得人们深刻地总结和冷静地思考。 TV brand column era has come. From a cultural point of view, the TV brand’s brand is a symbol of and representative of the TV culture; from a market perspective, it is the fist product of the TV industry; from the audience’s point of view, it is trustworthy and can bring greater benefits to itself Consumer object. “Touched China” set off a wave of “moving” across the country with a unique “moving” approach and profound humanistic spirit. The unique concept and mode of operation presented by the program deserves a deep summary and calm thinking.