企业文化,是一个组织在长期的生存和发展中形成的,为多数成员共同遵循的基本信念、价值标准和行为规范。在当今市场经济日趋成熟、经济全球化日益明显的大背景下,现代企业越来越关注企业文化建设,这反映了当前国内企业管理创新的一个新的趋势。西方的一些企业管理也从经验管理、制度管理逐步向文化管理转变。企业管理的发展经历了一个不断认识人性、解放人性、弘扬人性的光辉里程,同时也是一个不断协调企业利益与相关者利益关系的过程。在这一过程中,现代企 Corporate culture is an organization formed in the long-term survival and development for the majority of members to follow the basic beliefs, values ​​and norms. In today's increasingly mature market economy, economic globalization is increasingly obvious background, the modern enterprise more and more concerned about the building of enterprise culture, which reflects the current domestic management innovation in a new trend. Some Western business management from experience management, institutional management and gradually change to cultural management. The development of enterprise management has undergone a glorious milestone of continuously understanding human nature, liberating humanity and promoting human nature. It is also a process of constantly coordinating the interests of enterprises and the interests of stakeholders. In this process, modern enterprises