报纸期刊、广播电视等媒体,每天向社会提供大量信息,给人们的学习、工作、生活带来了深刻的影响,在思想政治工作中发挥着主渠道作用。在数字化时代,新媒体使思想文化的传播方式发生了翻天覆地的变化,新媒体已经成为政工干部进行思想政治工作的新的传播媒介,思想文化传播插上了移动的翅膀,为强化思想政治工作的实效提供了新的途径。面对新的发展形 Newspapers and periodicals, radio and television and other media provide a large amount of information to the community every day, which has profound implications for people’s study, work and life, and plays a major role in ideological and political work. In the digital age, the new media has made tremendous changes in the way of transmitting ideology and culture. The new media has become the new media for the political and ideological work of cadres in political and ideological work. Ideological and cultural dissemination has plugged in the wings of the movement, and in order to strengthen ideological and political work Effectiveness provides a new way. In the face of new development shape