本论文旨在研究提高半成品的代表性产业──钢铁产业的国际竞争力方案。通过对钢铁这一半成品的特性进行分析，进而探索适合于该产业的国际竞争力方案。本文将提高国际竞争力方案分为微观战略与宏观战略，其中微观战略包括适合于半成品产业的高效营销战略，以及在钢铁产业尚未 The purpose of this paper is to study the plan for improving the international competitiveness of the semi-finished products, the iron and steel industry. Through the analysis of the characteristics of semi-finished steel products, we will explore international competitiveness solutions that are suitable for this industry. This article will improve the international competitiveness program is divided into micro-strategy and macro-strategy, in which the micro-strategy includes an efficient marketing strategy suitable for semi-finished products industry, and in the steel industry has not yet