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在中国企业管理协会、企业家协会、中国企业信息交流中心举办的全国市场产品竞争力调查评价活动进行的两年中,我有机会都参予了。有如下深切感受: 要在全社会树立名牌意识,创立名牌,保护名牌,千百倍地提高产品市场竞争力,须从经济理论认识进一步加以明确。 什么是名牌?名牌产品是民族工业经济的精华,是国家经济实力的重要标志之一;一个企业产品品牌在国内外市场竞争力强,是这个企业科技、管理和领导水平及其综合力的结晶。
In the two years of the National Market Product Competitiveness Survey and Evaluation held by the China Enterprise Management Association, the Entrepreneurs Association, and the China Enterprise Information Exchange Center, I had the opportunity to participate. There are deep feelings as follows: To establish brand awareness, establish brand names, protect brand names, and increase product market competitiveness in the entire society must be further clarified from the understanding of economic theory. What is a brand name? Brand-name products are the essence of the national industrial economy, and are one of the important symbols of the country’s economic strength. The competitiveness of an enterprise’s product brand in the domestic and foreign markets is the result of this company’s science and technology, management and leadership, and its overall strength. .