时下酒广告鏖战呈“胶着状”和“白热化”。它们纷纷抢占有利“地形”——报纸的重要版面;争夺最佳时段——电台、电视台的黄金肘段;还聘请各路“神仙”前来助阵,笑星、歌星、球星、影视剧明星,群星夸酒,好不热闹。大众传媒竞相宣传酒,推崇酒,品评佳酿,介绍琼浆,似乎已成时尚。有人对此一针见血地批评说:“时下的报纸、电台、电视台都成了醉报、醉台了。”而且,酒广告策划 The advertisements for the advertisements of the time were “gluing” and “white fever.” They all took advantage of the “topography” - the important layout of the newspapers; they competed for the best time - the golden elbow section of radio and television stations; they also hired various “immortals” to help out, laughing stars, singers, stars, movie and television stars, and stars. Exaggerated wine, lively. The mass media race to promote wine, respect wine, wine tasting, introduce nectar, seems to have become a fashion. Some people criticized this sharply: “The newspapers, radio stations and television stations nowadays have all become intoxicated and drunk.”