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大学生的体育消费问题,并不是一个孤立的经济问题,而是关系到大学生的身心健康和全面发展的学校教育问题,本文题采用横断面调查研究方法,对重庆市大学城10所普通高校3000名学生的体育消费动机、消费价值取向、体育消费结构、消费水平及影响体育消费等因素进行分析,掌握当前大学生体育消费的特征和影响因素。
The issue of sports consumption of college students is not an isolated economic issue, but a problem of school education that relates to the physical and mental health of college students and the all-round development. This paper uses cross-sectional investigation and research methods to analyze the problems of 3000 students in 10 universities in Chongqing University City. Students ’sports consumption motivation, the value orientation of consumption, the structure of sports consumption, the level of consumption and the impact of sports consumption and other factors are analyzed to grasp the characteristics and influencing factors of current university students’ sports consumption.