MINI中国营销团队在今年伦敦奥运期间的各种迅速、立体、丰富的营销表现,为MINI赢得了极高的人气MINI的营销团队让外界彻底明白了这样一个简朴的道理:营销人也可以和电影导演、建筑设计师一样,创造真正的价值。王旌羽还是“一半黑一半白”的时候,就发现宝马中国MINI品牌传播的高级经理范力这边有很多“弹药”。为什么是“一半黑一半白”?是因为在同一个楼里,宝马办公区的主基调为雍 MINI China’s marketing team in the London Olympic Games this year, a variety of rapid, three-dimensional, rich marketing performance, winning the MINI MINI’s marketing team so that the outside world thoroughly understand the simple truth: marketers can and the movie Director, architect, creating real value. Wang Jingyu or “half black and white ”, we found that BMW China MINI brand communication senior manager Fan Li there are many “ammunition ”. Why is “half black half white”? Because in the same building, the main tone of BMW office area is Yong