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社交化电子商务一方面帮助消费者解答“买什么?在哪里买?”的问题,即具有导购的作用;另一方面它是用户之间或用户与企业之间的互动与分享,即具有社交化元素,正是这样的特性使得社交化电子商务在如今的电商模式中风生水起。本文分析了社交化电子商务的市场需求及发展现状,并在此基础上总结了社交化电子商务相关模式的选择。
On the one hand, socialized e-commerce helps consumers to answer the question of “what to buy? Where to buy?”, That is, to have the function of shopping guide; on the other hand, it is the interaction and sharing between users or users and enterprises, The element of socialization, it is such a feature that makes social e-commerce so popular in today’s e-commerce model. This article analyzes the market demand and development status of socialized e-commerce, and on this basis, sums up the selection of the relevant modes of socialized e-commerce.