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随着全球经济一体化的不断深入发展,中国与世界各国的交流日趋频繁,跨文化交际能力在商务活动中的作用日趋显著。因此,作为注重学生实际运用能力的高职院校,探讨在商务英语教学中如何培养学生跨文化交际能力具有重要的现实意义,这既是教育部《大学英语课程教学要求(试行)》的体现,同时也是社会对相关人才的实际要求。本文从课程内容、教学手段与教学方法、多媒体资源的利用等方面对商务英语专业学生跨文化交际能力培养的途径提出一些建议和方法。
With the deepening development of global economic integration, the exchanges between China and other countries in the world have become more frequent and the role of intercultural communication skills in business activities has become increasingly prominent. Therefore, it is of great practical significance to explore how to cultivate students’ intercultural communicative competence in business English teaching as a vocational college that focuses on practical practical ability of students. This is not only the embodiment of the Ministry of Education’s “Teaching Requirements for College English Curriculum (Trial)”, At the same time, it is also the actual requirement of the society for relevant talents. Based on the contents of the course, teaching methods and teaching methods, the use of multimedia resources and other aspects of business English majors cross-cultural communication skills to raise some suggestions and methods.