从2004年起我国动漫频道迎合国家政策契机先后建立起来,动漫栏目也随着频道的专业化也变的分众化。但是动漫栏目远没有其它电视节目那样有影响力,其中存在着自身的缺陷和不足。本文抽取新科动漫频道旗下的《动漫江湖》为探讨对象,通过内容分析其生产状况探析制约我国动漫栏目发展的因素,以期为动漫栏目的发展提供一定的借鉴。 Since 2004, China’s animation channel has met the national policy opportunity has been established, the animation section also with the channel’s specialization has become more fragmented. However, the animation section is far less influential than other television programs, in which there are inherent shortcomings and deficiencies. This article draws on the “animation rivers and lakes” under the animation channel of Xinke Branch as the object of discussion, and analyzes the factors that restrict the development of the animation section in our country through analyzing the production status of the animation section so as to provide some reference for the development of the animation section.