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作为传统媒体的广播,在全媒体时代背景下,运用新媒体技术,提高广播节目的互动性,成为广播生存与发展的重要手段,以互联网和手机为代表的新媒体发展迅速,直播聊天室、论坛、博客、微博、微信、播客等逐渐成为听众参与广播节目互动的主要方式。新媒体的出现,突出了媒介融合时代受众在整个互动传播过程中的主体地位,延长了互动的时间,丰富了互动内容,也在一定程度上降
As a broadcast medium of traditional media, using new media technologies to improve the interactive nature of broadcast programs has become an important means of survival and development of broadcasting in the context of the all-media era. With the rapid development of new media such as the Internet and mobile phones, live chat rooms, Forums, blogs, Weibo, WeChat, podcasting, etc. have gradually become the main way for listeners to participate in the interactive broadcasting program. The emergence of new media has highlighted the dominant position of audiences in the entire interactive communication process in the era of media convergence, extending the time for interaction, enriching the interactive content, and also decreasing to a certain extent