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随着我国幼儿消费在家庭支出中的比例的增加,企业已经开始逐步意识到动漫形象应用于幼儿品牌为企业带来的发展与前景。本文在此基础上通过构建“动漫+”模式,描绘出动漫企业与传统企业的协同营销模式,制定出切实可行的营销策略,旨在通过动漫形象代言的方式来塑造出幼儿品牌的个性,体现品牌的核心价值,以此来实现动漫产业与幼儿类品牌的有效整合利用。
With the increase of the proportion of Chinese children spending in family expenses, the enterprises have begun to realize the development and prospect that the application of cartoon image to young children bring to the enterprise. On the basis of this, this article describes the synergetic marketing model of animation companies and traditional businesses through the establishment of an “animation + ” model, and formulates practical marketing strategies aimed at shaping the personality of young children’s brands through the way of endorsement of animation images , Reflecting the core value of the brand, in order to achieve the effective integration and utilization of the animation industry and brand of infant.