在当前全国皮革行业市场疲软之际,新疆阿勒泰皮革集团以建立现代企业制度为契机,逐步实现规模经营,带动了新疆皮革行业的振兴,其成功经验之一就是建立境内外现代企业营销网络中心。到1997年,集团在境内外共建立起36家营销公司。1993年至1996年的4年间,驻外营销网络公司实现销售收入,平均每年占集团公司营销总额的41.9％。1997年实现销售收入又进一 In the current sluggish national leather industry market, Altay Leather Group in Xinjiang took advantage of the establishment of a modern enterprise system to gradually realize scale operations and promoted the revitalization of the leather industry in Xinjiang. One of its successful experiences was to establish a domestic and foreign modern enterprise marketing network center. By 1997, the Group had established 36 marketing companies both at home and abroad. During the four years from 1993 to 1996, overseas marketing network companies realized sales revenue, which accounted for 41.9% of the total sales of the company’s companies each year. In 1997, sales income was further increased