5月10日,中国第一个国家级品牌日,除了一系列品牌排名,企业在自媒体上晒成就,业界也在讨论影响中国企业发展的一个头痛的问题——企业快速扩张中要不要做品牌延伸,延伸的品牌怎样管理。最大的挑战来自大型企业、国企、多元化企业和B2B企业。面对一个卓越的品牌,我们最直接的想法是,用这个品牌 May 10, China’s first national-level brand day, in addition to a series of brand rankings, companies in the sun from the media, the industry is also discussing a headache affecting the development of Chinese enterprises, the problem - the rapid expansion of enterprises to do Brand extension, how to extend the brand management. The biggest challenges come from large, state-owned, diversified and B2B companies. The face of a great brand, our most immediate idea is to use this brand