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作为行业突出的利润增长源,出口市场仍然是洗衣机行业未来主要的关注点。2012年上半年,在家电行业整体萎靡的时期,洗衣机行业也进入了周期性下探阶段,增速低位徘徊。但从行业销售格局来看,出口部分不但弥补了内销的下滑,同时也为行业提供了新的利润增长点,从长期发展来看,出口市场无疑是行业未来的关注焦点及争夺对象。同时,高端洗衣机产品已经进入了发展提速期,中低端产品向生产链条的上游爬行也成为大势所趋,必将成为下一次行业结构变革的诱因。
As a prominent source of profit growth in the industry, the export market is still the main concern of the washing machine industry in the future. In the first half of 2012, in the era of sluggish appliance industry as a whole, the washing machine industry has also entered a period of cyclical downturn, hovering at low levels. However, from the industry sales pattern, the export sector not only makes up for the decline in domestic sales, but also provides a new profit growth point for the industry. From a long-term perspective, the export market is undoubtedly the industry’s future focus and target. At the same time, high-end washing machine products have entered a period of rapid development, middle and low-end products crawling upstream of the production chain has become the trend of the times, will inevitably become the next industry structural change incentives.