技术革命使得现实与虚拟之间的界限进一步被打破,在零售行业同样如此。全球的零售商为了解锁商机,纷纷一改以往的商业模式。限时开场,过时不侯的快闪店成为热门的营销方式。在传统商场中出现的快闪店,让这种兼具广告与销售功能的新形式受到了广泛的关注,并成为新零售时代品牌商的新宠。在解决了实体商店的空置率问题上,运营快闪店,也在经历着从1.0的品牌单店到2.0的多品牌集合以及未来的3.0的服务后台的发展。更重要的是,在运用社交化推广等手段下, The technological revolution has further shattered the line between reality and virtuality, again in the retail industry. Retailers around the world have changed their business models to unlock business opportunities. Limited opening, outdated flash shop became a popular marketing. The emergence of flash stores in traditional shopping centers has given this new form of advertising and sales function a widespread focus and the new darling of brands in the new retail era. In solving the vacancy rate of physical stores, operating Flash Store is also experiencing the development of multi-brand collections from 1.0 brand stores to 2.0 and the future 3.0 service backstage. More importantly, under the means of using social promotion and other means,