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《记住乡愁》是由中共中央宣传部、住房和城乡建设部、国家新闻出版广电总局、国家文物局联合发起，中央电视台中文国际频道组织拍摄的大型纪录片。《记住乡愁》第三季是在第一季、第二季成功播出的基础上，又一季全新制作的节目。2016年7月，《记住乡愁》第三季正式开机，这一季的节目载体由古村向古镇延伸，2016年9月，浙江卫视的纪录片团队赴北京参加了《记住乡愁》第三季创作培训，随即投入了浙江部分的前期调研踩点，最终确定由浙江卫视承制《岩头镇：义以为上》一集。
建设美丽浙江、创造美好生活，是浙江省委、省政府的重要工作部署，是建设美丽中国在浙江的具体实践。《岩头镇：义以为上》讲述的正是“美丽浙江、美好生活”在浙江的生动实践。
记住乡愁：一个让人既喜又忧的时代命题
“入冬以后，岩头古镇家家户户都要制作素面，白色的素面挂满了宅前院后，这样的习俗在当地已经绵延了近千年。”浙江卫视的一位工作人员说。
今天的岩头镇，从它的一桥一瓦、一树一堤间依然可以感受到古风浸染下的那份淡定与从容。千百年来，这里的先民不仅为后人营造了一个天人和谐、园林式的耕读空间，也为后世构筑起了一个写满担当与大义的精神家园。
2017年1月2日起，大型纪录片《记住乡愁》第三季在央视正式开播。2月28日20点，由浙江卫视承制的第39集《岩头镇：义以为上》播出。在《记住乡愁》官方发起的“下周节目单——投出您最期待的节目吧”活动中，《岩头镇：义以为上》一集备受关注，得票率一度遥遥领先。节目播出后，央视中文国际频道《记住乡愁》的工作人员也在第一时间给浙江卫视制作团队发来官网反馈，说观众对这一期的留言评价超高。
观众“乡居听雨”留言说，浙南永嘉的岩头镇绝对是一个值得一去的地方。观看第三季《记住乡愁》以来，很少有令我自始至终充满感动的体验。在一个时长不超过半小时的节目中，能集合这么多重磅史实和故事，揭示所要表现的主题，难能可贵。
浙江温州岩头古镇从古至今都重视社会公利，主张见利思义、义利并重，重视道义与责任，1991年被浙江省政府命名为省级历史文化名镇。三百里楠溪江，在江宽水缓的中游孕育出了岩头这座千年古镇，“义以为上”的精神在悠远的岁月里滋养着这方水土，留下了一个又一个动人的故事。《岩头镇：义以为上》一集全面展示古镇优美的人文景观、深厚的文化积淀和丰富的历史信息，展现中国人难以磨灭的乡愁。
2月28日节目播出时，片中作为专家接受采访出镜的杭州师范大学政治与社会学院的邓新文教授正在学校上课。晚上8时，90多名师生一起观看《岩头镇：义以为上》电视直播。邓老师发来微信说，看到我们浙江还有这么美丽的古镇、这么善良的人民、这么自觉的文化保護意识，由衷赞叹，甚至有许多同学感动得落泪。作为一名学者，邓老师也在跟同学们的微信互动中表达了自己的发现和忧虑，“乡村一空，则老底子荡然无存”，梁漱溟先生八十年前就在他的《乡村建设理论》一书中痛切地惊呼。记住乡愁，义以为上，我们还有很多工作要做！
“两美”浙江：绘制在人文蓝图上的生态景象
“望得见山、看得见水、记得住乡愁”，在《记住乡愁》第三季共60集中，除了岩头镇，浙江还有其他五个古镇——乌镇、南浔、西塘、慈城、龙门，也在屏幕上展现了别具一格的美，这其中的所谓“乡愁”不仅是指思乡之情，也反映了浙江大地新农村建设、城镇化发展的累累硕果。通过古镇民俗和家风祖训，传递出爱国爱家、向上向善、共建共享的价值诉求，呼唤着中国人内心深处的家国情怀。
从“绿水青山”到“金山银山”要迈过几道坎？“绿水青山”如何源源不断地带来“金山银山”？这是新常态下中国发展急需求解的方程式，更是走在前列的浙江面临的发展命题。
而今迈步从头越。“两美”浙江的提出意味着，在党的十八大提出“美丽中国”建设后，浙江再一次用实际行动展现出“干在实处、走在前列”的政治担当、历史担当和责任担当。
建设“两美”浙江，是浙江做出的最新求解；打好转型升级组合拳，则是浙江打通“绿水青山”和“金山银山”新通道的主要手段。
这套组合拳更打出了新常态下浙江经济发展的新气象：新旧增长动力加快转换，依托绿水青山培育新的经济增长点，“绿色+”与“互联网+”相互促进，互联网金融、智慧物流、智能制造、健康养老、社交网络等新经济、新业态破茧而出，成为新的重要经济增长点，“梦想小镇”等一批特色小镇引来海内外年轻创客，一大批“互联网+”企业入驻新型“众创空间”和创业生态圈。蓬勃发展的农家乐和民宿成为农民增收的新引擎。
《世界是平的》一书作者托马斯·弗里德曼曾断言：“当历史学家回顾21世纪头十年的时候，他们会认为最重要的事件不是经济衰退，而是中国的绿色跃进。”
竹茶安吉、田园松阳；金色平湖、阳光温岭；龙游天下、梦留奉化；幸福江山、人间仙居……每一个名字，都是一道风景、一种象征。一支斑斓的生态彩笔，在浙江大地上晕染出美丽乡村。
水泥路、柏油路代替了黄泥路，户厕改造，垃圾污水集中处理，一批富有特色的民居修葺和保护，白墙黛瓦与青山绿水相得益彰。家乡恢复了记忆中的样貌，每逢假期，在苍南县城工作的陈奕练都会带着家人回到老家灵溪镇双溪村，这似乎成为他与老家之间的约定。像陈奕练一样，很多在外的双溪村人回老家的次数多了，每一次回来，除亲情的团聚，更多了一份度假的惬意。
岁月见证变迁。今天，行走在浙江城乡，河流清清，绿野成顷，间杂茂林，阡陌交通，屋舍俨然，“两美”从盆景渐成风景。这些变化的背后，是“绿水青山就是金山银山”在浙江人发展理念中的内化，是“两美”浙江在经济社会建设全过程中的推进，更是浙江人对生态、自然、发展的新领悟。
Nostalgia about
Rural Hometowns
By Li Zi Yantou， an ancient town in Wenzhou in the south of Zhejiang， became a star in the 60-episode ， a documentary produced by the CCTV international channel and jointly sponsored by various government authorities.
The series does not define nostalgia as longing for and memories of bygone eras or natural beauty of hometowns and villages. It presents rural development and urbanization， it emphasizes patriotism， family， public virtues and goods， and sharing of social benefits yielded from thriving economic growth.
The 39th episode about Yantou Town in the third season of the series was screened on the evening of February 28， 2017. Shortly after the screening， the Zhejiang Satellite Television received a congratulatory message from CCTV， which read that the episode garnered the highest rating since the screening of the series. The ZST deserved the honor simply because it did all the preparatory work. It even sent some crew members over to Beijing to get synched with the producer and eventually filmed the episode.
The 30-minute episode reveals the beauty of the rural town on the scenic Nanxi River and highlights the virtues the town has been famed for more than 1，000 years. Yantou stands out not only because of its natural beauty， history and cultural heritage but also because it has pursued public goods since very ancient times. Local residents take responsibility and virtue as top principles in pursuit of material gains and in the traditional administration of the local community. The town’s history is full of stories about local people who practiced the top principles. In 1991， Yantou was named as a town of history and culture at the provincial level by the provincial government.
Professor Deng Xinwen with Political Science and Sociology School of Hangzhou Normal University appeared in the episode， providing expert comments on the cultural significance of the town. On the evening of February 28， he and 90 plus teachers and students watched the show at school. Some of his students wowed at the town’s breathtaking beauty and some found the stories related in the episode heart-wrenching. Chatting about villages with his students on Wechat， a popular social media， the professor quoted the philosopher Liang Shuming （1893-1988） as saying in ， a book written more than 100 years ago， that the foundation of Chinese society would collapse if villages became vacant.
Yantou isn’t the only ancient town that appeared in the third season of the village. As the series shifted its focus from ancient villages in the previous two seasons， the third season also presents five other episodes about five ancient towns of Zhejiang： Wuzhen， Nanxun， Xitang， Cicheng， and Longmen. In booming economic growth and urbanization， Zhejiang has long since faced such rural issues as how to balance rural and urban growth and how to promote rural reconstruction and drive rural economic growth. The whole country also has these issues. After all， almost all Chinese people have their ancestral roots somewhere in the rural part of the country， an agricultural existence that lasted for thousands of years where wide-ranging urbanization didn’t start until toward the end of the 20th century or past the beginning of the 21st century.
Zhejiang has got a package of solutions. The province has promoted rural tourism as a new economic growth point for rural residents. The government has implemented a string of preferential policies to encourage towns across the province to take advantage of local resources and explore new ways for economic growth. In this new rural development， internet is playing a significant part and green growth is being emphasized.
As the series is about China， Zhejiang is more ancient towns than the six presented in the third season of the series. As a result of the successful progress of the provincial government’s rural projects， the rural Zhejiang has seen huge changes and transformation. Pollution is being cleaned up； rivers become clean and clear again； dirt roads are being replaced by cement and asphalt roads， waste-processing facilities come to villages； modern toilets for the general public and in homes are being constructed； rural financial institutions now work； smart manufacturing puts their roots down in rural bases， new industries are mushrooming.
建设美丽浙江、创造美好生活，是浙江省委、省政府的重要工作部署，是建设美丽中国在浙江的具体实践。《岩头镇：义以为上》讲述的正是“美丽浙江、美好生活”在浙江的生动实践。
记住乡愁：一个让人既喜又忧的时代命题
“入冬以后，岩头古镇家家户户都要制作素面，白色的素面挂满了宅前院后，这样的习俗在当地已经绵延了近千年。”浙江卫视的一位工作人员说。
今天的岩头镇，从它的一桥一瓦、一树一堤间依然可以感受到古风浸染下的那份淡定与从容。千百年来，这里的先民不仅为后人营造了一个天人和谐、园林式的耕读空间，也为后世构筑起了一个写满担当与大义的精神家园。
2017年1月2日起，大型纪录片《记住乡愁》第三季在央视正式开播。2月28日20点，由浙江卫视承制的第39集《岩头镇：义以为上》播出。在《记住乡愁》官方发起的“下周节目单——投出您最期待的节目吧”活动中，《岩头镇：义以为上》一集备受关注，得票率一度遥遥领先。节目播出后，央视中文国际频道《记住乡愁》的工作人员也在第一时间给浙江卫视制作团队发来官网反馈，说观众对这一期的留言评价超高。
观众“乡居听雨”留言说，浙南永嘉的岩头镇绝对是一个值得一去的地方。观看第三季《记住乡愁》以来，很少有令我自始至终充满感动的体验。在一个时长不超过半小时的节目中，能集合这么多重磅史实和故事，揭示所要表现的主题，难能可贵。
浙江温州岩头古镇从古至今都重视社会公利，主张见利思义、义利并重，重视道义与责任，1991年被浙江省政府命名为省级历史文化名镇。三百里楠溪江，在江宽水缓的中游孕育出了岩头这座千年古镇，“义以为上”的精神在悠远的岁月里滋养着这方水土，留下了一个又一个动人的故事。《岩头镇：义以为上》一集全面展示古镇优美的人文景观、深厚的文化积淀和丰富的历史信息，展现中国人难以磨灭的乡愁。
2月28日节目播出时，片中作为专家接受采访出镜的杭州师范大学政治与社会学院的邓新文教授正在学校上课。晚上8时，90多名师生一起观看《岩头镇：义以为上》电视直播。邓老师发来微信说，看到我们浙江还有这么美丽的古镇、这么善良的人民、这么自觉的文化保護意识，由衷赞叹，甚至有许多同学感动得落泪。作为一名学者，邓老师也在跟同学们的微信互动中表达了自己的发现和忧虑，“乡村一空，则老底子荡然无存”，梁漱溟先生八十年前就在他的《乡村建设理论》一书中痛切地惊呼。记住乡愁，义以为上，我们还有很多工作要做！
“两美”浙江：绘制在人文蓝图上的生态景象
“望得见山、看得见水、记得住乡愁”，在《记住乡愁》第三季共60集中，除了岩头镇，浙江还有其他五个古镇——乌镇、南浔、西塘、慈城、龙门，也在屏幕上展现了别具一格的美，这其中的所谓“乡愁”不仅是指思乡之情，也反映了浙江大地新农村建设、城镇化发展的累累硕果。通过古镇民俗和家风祖训，传递出爱国爱家、向上向善、共建共享的价值诉求，呼唤着中国人内心深处的家国情怀。
从“绿水青山”到“金山银山”要迈过几道坎？“绿水青山”如何源源不断地带来“金山银山”？这是新常态下中国发展急需求解的方程式，更是走在前列的浙江面临的发展命题。
而今迈步从头越。“两美”浙江的提出意味着，在党的十八大提出“美丽中国”建设后，浙江再一次用实际行动展现出“干在实处、走在前列”的政治担当、历史担当和责任担当。
建设“两美”浙江，是浙江做出的最新求解；打好转型升级组合拳，则是浙江打通“绿水青山”和“金山银山”新通道的主要手段。
这套组合拳更打出了新常态下浙江经济发展的新气象：新旧增长动力加快转换，依托绿水青山培育新的经济增长点，“绿色+”与“互联网+”相互促进，互联网金融、智慧物流、智能制造、健康养老、社交网络等新经济、新业态破茧而出，成为新的重要经济增长点，“梦想小镇”等一批特色小镇引来海内外年轻创客，一大批“互联网+”企业入驻新型“众创空间”和创业生态圈。蓬勃发展的农家乐和民宿成为农民增收的新引擎。
《世界是平的》一书作者托马斯·弗里德曼曾断言：“当历史学家回顾21世纪头十年的时候，他们会认为最重要的事件不是经济衰退，而是中国的绿色跃进。”
竹茶安吉、田园松阳；金色平湖、阳光温岭；龙游天下、梦留奉化；幸福江山、人间仙居……每一个名字，都是一道风景、一种象征。一支斑斓的生态彩笔，在浙江大地上晕染出美丽乡村。
水泥路、柏油路代替了黄泥路，户厕改造，垃圾污水集中处理，一批富有特色的民居修葺和保护，白墙黛瓦与青山绿水相得益彰。家乡恢复了记忆中的样貌，每逢假期，在苍南县城工作的陈奕练都会带着家人回到老家灵溪镇双溪村，这似乎成为他与老家之间的约定。像陈奕练一样，很多在外的双溪村人回老家的次数多了，每一次回来，除亲情的团聚，更多了一份度假的惬意。
岁月见证变迁。今天，行走在浙江城乡，河流清清，绿野成顷，间杂茂林，阡陌交通，屋舍俨然，“两美”从盆景渐成风景。这些变化的背后，是“绿水青山就是金山银山”在浙江人发展理念中的内化，是“两美”浙江在经济社会建设全过程中的推进，更是浙江人对生态、自然、发展的新领悟。
Nostalgia about
Rural Hometowns
By Li Zi Yantou， an ancient town in Wenzhou in the south of Zhejiang， became a star in the 60-episode ， a documentary produced by the CCTV international channel and jointly sponsored by various government authorities.
The series does not define nostalgia as longing for and memories of bygone eras or natural beauty of hometowns and villages. It presents rural development and urbanization， it emphasizes patriotism， family， public virtues and goods， and sharing of social benefits yielded from thriving economic growth.
The 39th episode about Yantou Town in the third season of the series was screened on the evening of February 28， 2017. Shortly after the screening， the Zhejiang Satellite Television received a congratulatory message from CCTV， which read that the episode garnered the highest rating since the screening of the series. The ZST deserved the honor simply because it did all the preparatory work. It even sent some crew members over to Beijing to get synched with the producer and eventually filmed the episode.
The 30-minute episode reveals the beauty of the rural town on the scenic Nanxi River and highlights the virtues the town has been famed for more than 1，000 years. Yantou stands out not only because of its natural beauty， history and cultural heritage but also because it has pursued public goods since very ancient times. Local residents take responsibility and virtue as top principles in pursuit of material gains and in the traditional administration of the local community. The town’s history is full of stories about local people who practiced the top principles. In 1991， Yantou was named as a town of history and culture at the provincial level by the provincial government.
Professor Deng Xinwen with Political Science and Sociology School of Hangzhou Normal University appeared in the episode， providing expert comments on the cultural significance of the town. On the evening of February 28， he and 90 plus teachers and students watched the show at school. Some of his students wowed at the town’s breathtaking beauty and some found the stories related in the episode heart-wrenching. Chatting about villages with his students on Wechat， a popular social media， the professor quoted the philosopher Liang Shuming （1893-1988） as saying in ， a book written more than 100 years ago， that the foundation of Chinese society would collapse if villages became vacant.
Yantou isn’t the only ancient town that appeared in the third season of the village. As the series shifted its focus from ancient villages in the previous two seasons， the third season also presents five other episodes about five ancient towns of Zhejiang： Wuzhen， Nanxun， Xitang， Cicheng， and Longmen. In booming economic growth and urbanization， Zhejiang has long since faced such rural issues as how to balance rural and urban growth and how to promote rural reconstruction and drive rural economic growth. The whole country also has these issues. After all， almost all Chinese people have their ancestral roots somewhere in the rural part of the country， an agricultural existence that lasted for thousands of years where wide-ranging urbanization didn’t start until toward the end of the 20th century or past the beginning of the 21st century.
Zhejiang has got a package of solutions. The province has promoted rural tourism as a new economic growth point for rural residents. The government has implemented a string of preferential policies to encourage towns across the province to take advantage of local resources and explore new ways for economic growth. In this new rural development， internet is playing a significant part and green growth is being emphasized.
As the series is about China， Zhejiang is more ancient towns than the six presented in the third season of the series. As a result of the successful progress of the provincial government’s rural projects， the rural Zhejiang has seen huge changes and transformation. Pollution is being cleaned up； rivers become clean and clear again； dirt roads are being replaced by cement and asphalt roads， waste-processing facilities come to villages； modern toilets for the general public and in homes are being constructed； rural financial institutions now work； smart manufacturing puts their roots down in rural bases， new industries are mushrooming.