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随着社会主义市场经济的不断发展,人们的生活压力不断增大、生活强度持续提高,在学习工作之余,休闲慢慢成为现代人追求的生活状态。休闲旅游将休闲和旅游进行有机结合,逐渐走进人们的生活,受到社会各界的广泛关注。休闲旅游的发展可以带动城市经济结构的调整,优化资源配置,提升经济增长动力,同时也可以改善当地就业压力,具有重要的现实意义。我国人口众多,休闲旅游的市场有着巨大的发展潜力,如何有效利用休闲旅游资源,做到科学开发、合理保护是发展休闲旅游行业的关键。本文从休闲旅游产品的相关概念着手,在综合分析现有休闲旅游产品市场的现状及问题的基础上,提出相应的发展对策,旨在提高休闲旅游产品产业的健康快速发展。
With the continuous development of the socialist market economy, people’s living pressure is steadily increasing and their life intensity is continuously increasing. While studying and working, leisure has gradually become a state of life pursued by modern people. Leisure travel combines leisure and tourism, gradually into people’s lives, and has drawn widespread public concern. The development of leisure tourism can drive the adjustment of urban economic structure, optimize the allocation of resources, enhance the driving force of economic growth, and at the same time it can also improve the local employment pressure, which is of great practical significance. China has a large population and the market for leisure tourism has great potential for development. How to make effective use of leisure and tourism resources so that scientific development and reasonable protection are the keys to the development of leisure and tourism industry. This article starts from the related concepts of leisure travel products, and on the basis of comprehensively analyzing the current situation and problems of the existing leisure travel product markets, puts forward corresponding development strategies aimed at improving the healthy and rapid development of the leisure travel product industry.