本文通过对有机无土栽培蔬菜概况和需求的一般介绍,并对网络营销的目的和特点进行分析,阐述了当前网络营销下推广的优势,提出了蔬菜网络营销、机遇和战略意义,重点在当下的电子商务大潮下,给出了具体的网络营销策略,并以沈阳市小韩村农业专业合作社中的“蔬菜工厂”为背景,探究网络营销模式下“蔬菜工厂”的推广。 This paper introduces the general situation and demand of organic soilless culture vegetables, and analyzes the purpose and characteristics of network marketing. It elaborates the advantages of the current network marketing promotion, puts forward the vegetable network marketing, the opportunity and the strategic significance, Under the tide of e-commerce, given a specific network marketing strategy and to Shenyang City, Xiao Hancun agricultural cooperatives in the “vegetable factory” as the background, to explore the network marketing model “vegetable factory ” promotion.