现如今,在市场经济条件下,出版的市场化、数字化、国际化日趋明显,出版产业日益成熟的同时也呼唤出版理论的总结与提升。物化的文化成为商品,图书出版发展成为产业,现代图书出版的商业性得到了充分的体现。从三联书店的发展历程细述开来,试图分析现代出版的传播价值和文化操守。 Nowadays, under the condition of market economy, the marketization, digitization and internationalization of publishing have become more and more obvious. The publishing industry is increasingly mature, meanwhile it also calls for the summarization and promotion of publishing theory. The materialized culture becomes the commodity, the book publication develops into the industry, and the commercialization of the modern book publication has been fully reflected. From the development process of Joint Publishing, we try to analyze the spreading value and cultural integrity of modern publishing.