一家木制玩具代工厂,在电商领域里辗转求索,走出了—条与众不同的品牌之路。“6年前问电商是什么,3年前问谁在做电商,现在问谁不做电商。”普华永道中国零售及消费品行业合伙人汪颖说,特别是到了今年,她的传统企业客户更是对电商热情异常,“只是,现在它们大都还在‘试水’,并没有十分明确的思路”。然而,在浙江木玩世家玩具有限公司董事长何彬看来,只要肯尝试,传统企业终究能走出一条合适自己的电商之路。木玩世家就是这样一步步走过来的。从做木制玩具代工起步,到借助阿里巴巴B2B平台繁荣,再到专注线下拓展内贸品牌,直至现在又将品牌电商做得风生水起,木玩世家挺过了上世纪90年代末的金融风暴,经历了直营与经销的痛苦选择,感受着木制玩具市场由蓝海转为红海的艰难……在电商之路上“辗转反侧”。 A wooden toy foundry, in the field of e-commerce were looking for, out of - the unique brand of the road. “Asked what the e-commerce company was 6 years ago, who asked for an e-commerce 3 years ago, and now asked who does not do it.” Said Wang Ying, a partner at PricewaterhouseCoopers China’s retail and consumer goods industry, especially this year , Her traditional corporate customers are even more enthusiastic about e-commerce, “It is just that now most of them are still trying out the water and there is no very clear idea.” However, Hemu Toy Co., Ltd. Zhejiang Wooden Players seems that as long as willing to try, after all, traditional companies can come out with a suitable e-commerce for their own way. Wood play family is such a step by step came. Starting from doing wooden toy foundry to the use of Alibaba B2B platform to prosperity, and then to concentrate on expanding the domestic trade brand, until now again brand e-commerce do well-deserved, wood play family survived the last century 90 The financial turmoil of the end of the year experienced the painful choices of direct sales and distribution and experienced the hardship of changing the blue toy market from the blue ocean to the Red Sea.