品牌,一个老生常谈的话题,一个不得不随时面对的问题,一个对企业发展尤为关键的命题。品牌营销是企业成功很重要的一个层面,无论企业大小,其品牌本身直接对等企业即时发展的情况。事实上,品牌营销的目的就是要让企业同对手区别开来,因此,品牌差异就成了企业品牌营销不得不去面对和思考的问题。 Brand, a cliché, a problem that one has to face at any time, a proposition that is particularly critical to business development. Brand marketing is a very important aspect of business success, regardless of the size of the enterprise, the brand itself directly peer-to-peer enterprise development. In fact, the purpose of brand marketing is to make the difference between enterprises and their counterparts, therefore, brand differentiation has become the brand marketing had to face and think about the issue.