论文部分内容阅读
经济的全球化,促使许多企业走出国门,到不同文化背景的国家和地区开拓市场。在这一过程中,遇到的第一道门槛就是跨文化营销问题。与单一文化环境下的营销相比,跨文化营销的难度更
Economic globalization has prompted many enterprises to go abroad and explore markets in countries and regions with different cultural backgrounds. In this process, the first threshold encountered is cross-cultural marketing. Cross-cultural marketing is more difficult than marketing in a single culture