《东南日报》是国民党党报中最早实施企业化经营管理的报纸,它要比其它实施企业化经营的国民党党报至少早10年。《东南日报》是民国时期各大报中的后起之秀,在它存在的22年中,受到抗日战争的影响,损失惨重,但终究坚持了下来,并且基本上做到了“以报养报”,这在国民党党报中是不多见的。究其原因,《东南日报》得益于颇有特色的企业化经营管理。 一、企业化管理发展概况 “Southeast Daily News” is the earliest newspaper in the Kuomintang party newspaper to implement enterprise management and operation, which is at least 10 years earlier than any other Kuomintang party newspaper that runs an enterprise. “Southeast Daily News” is a rising star in the major newspapers of the Republic of China. In the 22 years of its existence, under the influence of the War of Resistance Against Japan, it suffered heavy losses. However, it persisted in the long run and basically achieved the goal of “raising newspapers by reliance” It is rare in the Kuomintang party newspaper. The reason, “Southeast Daily” benefited from quite distinctive enterprise management. First, the development of enterprise management overview