随着我国社会主义市场经济的进步和发展,我国广告业也在经济的带动下迅速的发展起来。广告业是我国经济发展的重要组成部分,任何行业都会涉及到广告业务。广告,简而言之,就是广而告之,是企业将自己的产品推向社会,让大众了解的过程。随着广告业的发展,广告形式越来越多,比如电视广告、纸质广告、手机广告、网页广告等。不同的广告形式,针对的受众群体也不一致。企业在做广告时,应该将各种广告形式充分结合才能发挥宣传的效果。 With the progress and development of the socialist market economy in our country, the advertising industry in our country has also rapidly developed under the influence of the economy. Advertising industry is an important part of our economic development, any industry will involve the advertising business. Advertising, in short, is widely advertised, is the process of enterprises to promote their products to the community, so that the general public understand. With the development of advertising, more and more forms of advertising, such as television advertising, paper advertising, mobile advertising, web advertising. Different forms of advertising, targeted audiences are not consistent. Enterprises in advertising, it should be fully integrated forms of advertising in order to play the effect of publicity.