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中国民间美术是由中国人民群众创作的,以美化环境、丰富民间风俗活动为目的,在日常生活中应用、流行的美术。民间美术是组成各民族美术传统的重要因素,贯穿于人们生活和精神世界的各个领域,是一切美术形式的源泉。朱仙镇木版年画作为民间美术形式之一,以简洁夸张的造型、强烈鲜艳的色彩,简单质朴的线条,壮丽和饱满的形式美感,独特的审美观极具中国传统美学的代表。本文把民间美术的审美意识和艺术特征进行深刻探索,将其丰富的形式和色彩语言融入到现代包装设计里,是包装设计反映民族文化的有益探索。
Chinese folk art is created by the Chinese people to beautify the environment and enrich the activities of folk customs for the purpose of the application in daily life, popular art. Folk art is an important factor that forms the art tradition of all nationalities. It runs through all fields of people’s life and spiritual world and is the source of all art forms. As one of the folk art forms, Zhu Xianzheng woodblock New Year Pictures takes the simple and exaggerated style, intense vivid colors, simple and simple lines, magnificent and full form aesthetics, and the unique aesthetics is very representative of Chinese traditional aesthetics. This paper deeply explores the aesthetic awareness and artistic features of folk art, and integrates its rich form and color language into modern package design. It is a useful exploration of packaging design reflecting national culture.