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这些年,随着牛奶大战的白热化以及乳品行业利润率的不断下降,不少乳品企业又开始重新关注奶粉,试图在这个品类上获取更多利润。于是,本来不太平静的奶粉行业又掀起一股新的竞争热潮。“本土品牌做低端市场,国际品牌做高端市场”的格局逐渐被打破,“靠促销,凭导购”的推广手段逐渐被改变,“你中有我、我中有你,以综合实力为基本优
In recent years, with the intense milk war and declining profit margins in the dairy industry, many dairy companies are beginning to pay more attention to milk powder and try to gain more profit in this category. As a result, the milk industry was originally not too calm and set off a wave of new competition. “Local brands to do low-end market, international brands to do high-end market,” the pattern has gradually been broken, “rely on sales promotion, with shopping guide,” the promotion of gradually being changed, "You have me, I have you, with comprehensive strength as the basic excellent